Why work with me?

Serving B2B and B2C healthcare organizations

You want a content strategist and writer with healthcare expertise. I have 15 years of experience in healthcare communications and have held in-house roles in corporate healthcare marketing and agency PR. With my extensive background, I understand the unique opportunities and challenges healthcare marketing leaders face.

You’re results-oriented. My strategy and writing services have helped clients secure prestigious awards, grow email subscriber lists to more than 500,000, reach 6.4 million annual blog visits, consistently exceed industry benchmarks for email open and click-through rates, increase social media followers, sell out events, and convert thousands of email subscribers to app users.

You want someone who understands the strategy behind your content. As a former PR pro and corporate marketing content strategist, I am skilled in creating targeted messaging for a variety of audiences. I can help you create clarity around your positioning, messaging and content calendar so you can make the most of your time and resources. Clients appreciate my strategic approach and the fresh perspective I bring to their communications. See my portfolio.

You want to work with someone you can trust. My clients appreciate my strategic thinking, results-oriented mindset, attention to detail and healthcare expertise — no handholding required. I have a solid track record of happy clients, many of whom I’ve worked with for years.

learn about my services

About Brittney Storm Rankin - office console and photos - healthcare content marketing.jpg

By the numbers

75+ clients served since 2015

15+ years of writing, PR + marketing experience

2,000+ blog posts written

500+ ghostwritten articles published

Hundreds of subject matter experts interviewed

Brittney Storm Rankin reading book | Content marketing consultant.jpg — On a personal note

Let's Talk!

Brittney Rankin in office with plant | health and wellness content writer

When I'm not writing, you can find me:

Spending time with my husband, family, friends and goldendoodle Vivi
Reading (I average a book a week)
Exercising or hiking
Planning renovations for my 1920s home
Antiquing
Whipping up healthy recipes
Planning my next travel adventure (Charleston, Northern California, the Scottish Highlands and Italy are among my favorite destinations)
Cheering for my alma mater, the University of North Carolina at Chapel Hill (go Tar Heels!)
Watering my (many!) houseplants

Client Testimonials

Testimonials

“’How can I help?’ Every time I hear her say it, I feel a huge sense of relief. She can do anything. She wowed me with her resourcefulness, efficiency, enthusiasm and charm. She’s one of those people who makes the extra effort, pays attention to detail, then ties everything up in a gorgeous bow. She is designed to impress. She’s the very first person I call when I’m in a pinch and she proofreads nearly everything important to me. In fact, I’ll need to have her proofread this.”

— Rashel Stephenson, Multimedia Content Manager, Piedmont Healthcare

“Formation PR + Brand has had the pleasure of working with Brittney since 2015. She is always prepared, an excellent writer, and thorough in her work. I never worry when I hand over an assignment to Brittney. I always know the assignment will be completed on time and with accuracy. That sort of peace of mind is invaluable!”

— Erica Allison, Founder, PR + Brand Strategist, Formation PR + Brand

“I have worked with Brittney on several writing projects over the past few years and she is wonderful to work with. Her content is always quality, thoroughly researched and on time. I would definitely recommend working with Brittney, as she is top-notch.”

— Laura DiGiulio, Client Services Manager,
WriterGirl & Associates