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Brittney Storm Rankin - Home banner - freelance health and wellness writer.jpg

Writer + Content Strategist for B2B + B2C Healthcare Organizations

I have 15 years of experience in healthcare communications and have held in-house roles in corporate healthcare marketing and agency PR. With my extensive background, I understand the distinct challenges healthcare marketing and communications professionals face, especially in optimizing resources and delivering exceptional value at a time when every investment matters.

CONTACT ME

Content + strategy from a communications expert who understands the nuances of the healthcare industry.

As a content strategist, I help clients gain clarity around the positioning, messaging and content that will deliver the most valuable results for their time and resources. As a writer, I create content that enables my clients to connect, educate and convert.  

Honored to have written for:

 
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How I can help you

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Content strategy services:

  • Content strategy roadmapping sessions

  • Content calendar development

  • Messaging and positioning refinement

  • Communications plans

Signature writing services:

  • Thought leadership content + ghostwritten bylines

  • Video scripts

  • White papers

  • Case studies

  • Patient stories

Additional writing services:

  • Annual reports

  • Articles

  • Award nominations

  • Blog posts

  • Email marketing

  • Infographic copy

  • Internal communications content

  • Marketing collateral copy

  • Media alerts

  • Newsletters

  • Press releases

  • Professional bios

  • Subject matter expert interviews

  • Talking points

  • Website content

 Results

 
 
 
 
 

My words have helped clients:

Reach 6.4 million annual blog page views

Grow to 500,000+ email subscribers

Achieve a 39% average annual email open rate (industry benchmark: 20%) + a 17% average annual email click-through rate (industry benchmark: 2%)

Maintain an email unsubscribe rate of less than 1%

Sell out events

Convert thousands of email subscribers to app users

 
 
 
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Client Testimonials

Testimonials
Rashel Stephenson

“’How can I help?’ Every time I hear her say it, I feel a huge sense of relief. She can do anything. She wowed me with her resourcefulness, efficiency, enthusiasm and charm. She’s one of those people who makes the extra effort, pays attention to detail, then ties everything up in a gorgeous bow. She is designed to impress. She’s the very first person I call when I’m in a pinch and she proofreads nearly everything important to me. In fact, I’ll need to have her proofread this.”

— Rashel Stephenson, Multimedia Content Manager, Piedmont Healthcare

Erica Allison

“Formation PR + Brand has had the pleasure of working with Brittney since 2015. She is always prepared, an excellent writer, and thorough in her work. I never worry when I hand over an assignment to Brittney. I always know the assignment will be completed on time and with accuracy. That sort of peace of mind is invaluable!”

— Erica Allison, Founder, PR + Brand Strategist, Formation PR + Brand

Laura DiGiulio

“I have worked with Brittney on several writing projects over the past few years and she is wonderful to work with. Her content is always quality, thoroughly researched and on time. I would definitely recommend working with Brittney, as she is top-notch.”

— Laura DiGiulio, Client Services Manager,
WriterGirl & Associates